SAMPLE DATA. A made-up business. These are not real results.
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Who runs your ads?
Version
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Might be wasteAlready blocked

$5.49

Already blocked in your account. Nothing to do.

People looking for ideas

Are searches for ideas and pictures worth paying for?

People looking for ideas are often months away from hiring anyone.

Show me where
  1. Click the Campaigns icon on the left, then "Audiences, keywords, and content", then "Search keywords".
  2. Click "Negative search keywords" along the top.
  3. Look for "patio ideas" (phrase match), "deck ideas" (phrase match).
Why?

What changes: Already handled. Negative keywords in your account block these searches now. The spend above most likely happened before the blocks were added. Watchdog checks next week that it stopped.

Checked against Google's help: Add negative keywords to campaigns (Oct 25, 2026).

The searches

2 searches cost $5.49 and brought no leads, last 30 days.

SearchCampaignCostLeadsStatus
small patio ideas on a budgetSearch - Patios and Fencing$3.180Blocked by "patio ideas" (phrase match)
backyard deck ideasSearch - Patios and Fencing$2.310Blocked by "deck ideas" (phrase match)