SAMPLE DATA. A made-up business. These are not real results.
Who runs your ads?
Version
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Worth watching

$18.75

Other companies' names

Do you want your ads to show when people search for other companies by name?

These match that pattern but brought 1 lead, so they're not counted as waste.

Show me where
  1. Click the Campaigns icon on the left, then "Insights and reports", then "Search terms".
  2. Set the date range in the top right to the last 30 days.
  3. Look for "patio pros".
Why?

What changes: No change needed. These searches brought leads, so they stay. Watchdog keeps an eye on them.

Checked against Google's help: About the search terms report (Oct 26, 2026).

The searches

1 search cost $18.75 and brought 1 lead, last 30 days.

SearchCampaignCostLeadsStatus
patio prosSearch - Patios and Fencing$18.751Open