Sample Trade Company
Sep 26 to Oct 25
About $50 of your ad spend in the last 30 days brought in nothing.
About $39 of that is already blocked in your account. About $186 more might be waste. See below.
Brought in nothing$50.43$11.54 still openMight be waste$185.86$130.13 still open. Your call.Lead trackingUse with care4 things to check
Top leaks
All leaksJob seekers1 search cost $6.40 and brought no leadsBrought in nothing$6.40People doing it themselves1 search cost $4.10 and brought no leadsBrought in nothing$4.10Services you don't offer12 searches cost $39.93 and brought no leads$1.04 still open. $38.89 already blocked.Brought in nothing$39.93
Tap a leak to see exactly what to change in Google Ads.
Worth checking
AllMost spend goes to the costlier campaign$3,161 for 14 leads vs $529 for 7 leads, last 30 daysTo checkBidding may chase the wrong goals$3,690 in the last 30 days on conversion-based bidding, with 3 lead tracking problemsTo checkPaying a lot for your own name$695 on 26 clicks for your name (29% of search spend Google showed). About $27 a click, vs $16 for other searches.To checkClicks cost much more lately$17.32 a click vs $9.95 beforeTo check
Not counted in the headline. Each shows where to look in Google Ads, with a note you can send your agency.
Ad spend, last 90 days
All trendsAverage $999 a week. Highest $1,291, week of Aug 3.
Jul 27Sep 7Oct 19