SAMPLE DATA. A made-up business. These are not real results.
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Who runs your ads?
Version
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Brought in nothing

$4.10

People doing it themselves

Should your ads show to people doing it themselves?

These searches are from people planning to do the work themselves.

Show me where
  1. Click the Campaigns icon on the left, then "Insights and reports", then "Search terms".
  2. Set the date range in the top right to the last 30 days.
  3. Look for "how to build a deck yourself".

Ask your agency

Send to my agency
Note for your agency
Hi team,

Can you add these negative keywords to "Website Search - Decks" this week and let me know when it's done?

"how to"

Why: These searches are from people planning to do the work themselves. They cost about $4 in the last 30 days and brought no leads.

Thanks

Watchdog checks next week.

Or change it yourself
  1. Click the Campaigns icon on the left, then "Audiences, keywords, and content", then "Search keywords".
  2. Click "Negative search keywords" along the top, then the blue + button.
  3. Pick the campaign to add them to: "Website Search - Decks".
  4. Paste the list below, one per line. Read it first and delete any word you still want your ads to show for.
  5. Click Save.
Negative keywords to paste
"how to"
Why?

What changes: Do this and about $4 a month stops going to searches like these. That money goes to searches that can turn into jobs.

The quotation marks make each one a phrase match: it blocks any search containing those words in that order. Don't add a word you also bid on, or your own ads can stop showing.

Checked against Google's help: About the search terms report (Oct 26, 2026); Add negative keywords to campaigns (Oct 25, 2026).

The searches

1 search cost $4.10 and brought no leads, last 30 days.

SearchCampaignCostLeadsStatus
how to build a deck yourselfWebsite Search - Decks$4.100Open