Bargain and used-product searches

Are bargain and used-product searches worth paying for?

People searching for free, cheap or used products rarely hire an installer, but some do.

Show me where

Click the Campaigns icon on the left, then "Insights and reports", then "Search terms".
Set the date range in the top right to the last 30 days.
Look for "clearance composite decking".

Ask your agency

Send to my agency

Note for your agency

Hi team,

Can you add these negative keywords to "Search - Patios and Fencing" this week and let me know when it's done?

"clearance"

Why: People searching for free, cheap or used products rarely hire an installer, but some do. They cost about $1 in the last 30 days and brought no leads.

Thanks

Watchdog checks next week.

Or change it yourself

Click the Campaigns icon on the left, then "Audiences, keywords, and content", then "Search keywords".
Click "Negative search keywords" along the top, then the blue + button.
Pick the campaign to add them to: "Search - Patios and Fencing".
Paste the list below, one per line. Read it first and delete any word you still want your ads to show for.
Click Save.

Negative keywords to paste

"clearance"

Why?

What changes: If you block these, about $1 a month stops going to these searches. Only do it if they're not your customers. The other $3 is already blocked.

The quotation marks make each one a phrase match: it blocks any search containing those words in that order. Don't add a word you also bid on, or your own ads can stop showing.

Checked against Google's help: About the search terms report (Oct 26, 2026); Add negative keywords to campaigns (Oct 25, 2026).

The searches

2 searches cost $3.92 and brought no leads, last 30 days.

Search	Campaign	Cost	Leads	Status
used deck boards	Search - Patios and Fencing	$2.50	0	Blocked by "used" (phrase match)
clearance composite decking	Search - Patios and Fencing	$1.42	0	Open