$176.45
$128.71 still open. $47.74 already blocked.
Other companies' names
Do you want your ads to show when people search for other companies by name?
These people were looking for a specific competitor. Some advertisers want that traffic. Many don't.
Show me where
- Click the Campaigns icon on the left, then "Insights and reports", then "Search terms".
- Set the date range in the top right to the last 30 days.
- Look for "northgate decks", "high country decks", "summit fence riverton".
Ask your agency
Hi team, Can you add these negative keywords to "Website Search - Decks" this week and let me know when it's done? "northgate decks" "high country decks" "summit fence" Why: These people were looking for a specific competitor. Some advertisers want that traffic. Many don't. They cost about $129 in the last 30 days and brought no leads. Thanks
Watchdog checks next week.
Or change it yourself
- Click the Campaigns icon on the left, then "Audiences, keywords, and content", then "Search keywords".
- Click "Negative search keywords" along the top, then the blue + button.
- Pick the campaign to add them to: "Website Search - Decks".
- Paste the list below, one per line. Read it first and delete any word you still want your ads to show for.
- Click Save.
"northgate decks" "high country decks" "summit fence"
Why?
What changes: If you block these, about $129 a month stops going to these searches. Only do it if they're not your customers. The other $48 is already blocked.
The quotation marks make each one a phrase match: it blocks any search containing those words in that order. Don't add a word you also bid on, or your own ads can stop showing. "summit fence" is already blocked as an exact match only, which may be on purpose. Adding it as a phrase match blocks more searches.
Checked against Google's help: About the search terms report (Oct 26, 2026); Add negative keywords to campaigns (Oct 25, 2026).
The searches
4 searches cost $176.45 and brought no leads, last 30 days.
| Search | Campaign | Cost | Leads | Status |
|---|---|---|---|---|
| northgate decks | Website Search - Decks | $103.40 | 0 | Open |
| summit fence | Website Search - Decks | $47.74 | 0 | Blocked by "summit fence" (exact match) |
| high country decks | Website Search - Decks | $21.25 | 0 | Open |
| summit fence riverton | Website Search - Decks | $4.06 | 0 | Open |